“Effortless. Serene. I’ll travel no other way!”
“We enjoyed our trip with Now Journey. They thought of everything and made our time in Tuscany the most enjoyable vacation of our lifetime.” — Gina, Treasures of Tuscany
“The more I searched the internet, the more overload prevailed. Now Journey helped me—and I’m so glad I found them.” — M.D.
Why Now Journey feels different
True small groups—never big-bus touring.
Guided mornings + generous downtime to actually enjoy the destination.
Order from local menus—premium beverages and dessert included.
American Tour Captains + top local expert Guides.
Do big, impersonal touring
- Flags, umbrellas, or herding crowds
- Big buses or big groups
- Touristic restaurants
- On-trip upselling
- Marathon, sun-up to sun-down days
Craft easy, immersive days
- American Tour Captains who relate to North American travelers
- Local expert Guides with deep access and insight
- Included dinners with Unlimited Premium Beverages
- Guided mornings + flexible afternoons
When we say “Small Group,” we mean up to 16 guests
Most mainstream operators start calling it “small” at ~24 travelers. That’s not our style. We keep groups intimate so you can connect—with the place, with your fellow travelers, and with yourself.
Small Group Journeys
Fully guided, all-inclusive experiences and well-located hotels, designed for 10–16 guests.
Personalized Journeys
Custom itineraries with private guides, transfers, trains, and admissions—crafted around you.
Self-Guided Journeys
Independent travel with everything arranged—hotels/villas, logistics, and optional add-on tours.
Like-minded travelers. No grumpy people.
We attract curious, up-for-anything travelers who don’t take themselves too seriously—but are serious about having a great time. If that’s you, you’ll fit right in.
Now Journey Tour Captains
Consummate professionals—trained annually by our HQ—who manage logistics end-to-end and make the experience seamless (and entertaining). They’re Americans who relate naturally to our North American guests and collaborate closely with our local Guides.
Now Journey Local Guides
We partner with the best in each destination—the “cream of the crop.” In Rome, for example, Cynthia leads and influences her guild community, opening doors and deepening perspective.
Now Journey Preferred Hotels
We choose properties for location, comfort, and service—often 4-star, sometimes 5-star—always in the right spot with the right amenities and style.
Want more?
Explore Luxury Upgrades when you’d like elevated room categories or special-category stays.
Travel smart
Smart Stays include the regular tour package and inclusions per itinerary—great value, smart location.
Keep it simple
Econo Select provides hotel, Discovery Walks by your Tour Captain, and daily continental breakfast; add guided excursions à la carte.
We align with partners who share our commitment to lower-impact, sustainable tourism.
Local menus, premium beverages included
Our approach is unique: in most restaurants we order from their regular menus—premium beverages, cuisine, and dessert (dolce in Italy!) are included. Locally owned venues mean more authentic flavors and real community connection.
Comfortable vehicles matched to the experience
For groups of ~12–16 we use micro-coaches (12–24 seats) with captain’s chairs, A/C, quality sound, panoramic windows, and extra space. For Personalized Journeys, we use stylish sedans, SUVs, or other appropriate options. Sea, land, or air—we’ve got you covered.
The Now Journey Crew
From our front-line Trip Specialists to our onboard Tour Captains, our Field Services team of program managers, drivers, and guides is available 24/7 should the need arise.
Prefer email? We’re happy to follow up with details and next steps.
